7th June 1665 Samuel Pepys wrote in his diary that he had noticed red crosses painted on the doors of homes in Drury Lane. It transpires that these were the first signs of the Great Plague known as the Black Death
8 Second Mapping Rule
To a large extent caused by the raising of expectations through new technology, life today is lived at a far greater pace than ever before. How often have we sat at a new pc, Mac or mobile and been in awe of the speed, for only a few weeks later to become exasperated by its slowness, not necessarily because it is slow but because our mind is simply reacting faster.
Our expectation is to have required information presented within a couple of seconds and displayed, in a fashion, that the information can be interpreted in 5 or 6 seconds more. This is not new, it has been known in mapping circles for some time that a map user expects to identify their position and sought-after location within 8 seconds.
The ability to meet the 8 second rule is substantially affected by mapping style. The more the user can relate the map to their surroundings, the quicker the interpretation process can begin.
The ability to relate the map to one’s surroundings is why those drawn on an axonometric plane, commonly known as 3D, prove popular. Again this isn’t new; the Copperplate map engraved by Martin Van Valkenborgh circa 1556 alongside is thought to be the first printed map of London and is in this style. To put this date into perspective Queen Mary I was on the throne, known as the bloody queen not without good reason. It was she who had 17 year-old Lady Jane Grey, her cousin and queen for just nine days, beheaded and the Archbishop of Canterbury Thomas Cranmer burnt at the stake for ‘heresy’.
There are a number of styles of ‘3D’ mapping and some quite frankly look infantile, a map no matter what style, should be drawn with respect to an industry that has existed for hundreds of years. Silvermaze has that respect; the Sunday Independent Magazine nominated our London Mayfair map “the finest example of 21st century 3D mapping”. It was one of the 150 maps selected to appear in Simon Foxell’s anthology Mapping London – Making Sense of the City that covered 600 years of London Mapping.
The Covent Garden map, also drawn in our ‘3D’ Modern style, which can be seen in our website gallery, was commended by the Metropolitan Police, a large and experienced map user, for its “accuracy, detail and ease of interpretation”.
“Ease of interpretation” is fundamental to the 8 second rule! By relating the map to the user’s surroundings ‘3D’ mapping crosses all language barriers; to an extent age barriers and dare I say gender barriers. Before being overwhelmed by sexism accusations, it is a well-known fact that men are more comfortable using maps than women.
I undertook a ‘scientific’ research programme of my wife’s map reading capabilities. In the car she will tell me to turn left while pointing right, “are we going up the map or down the map?” A question she often asks. You can imagine my apprehension then, when my wife Dee decided to go sightseeing and shopping in Edinburgh with her friend Janet. Janet won’t mind me saying that compared to my wife’s mapping prowess, she is a novice. They left, parked the car, visited the castle and park, the government building plus other places of interest, shopped in Princes Street and surrounds; and then found the car!
How you might ask? By using the 3D map I had produced some years before. I assure you, there cannot be a more profound test.
The style of mapping is though just one element in the 8-second goal, it must be accurately detailed, it needs to be clear, well designated, easily crossed referenced and welcoming. Over the years the comment that we have heard the most is “your maps make me want to visit” essential from a tourism perspective.
I personally prefer to use a printed pocket map or study a street information board; I like to immediately see where I am in the context of the town or city. I would be the first to agree that the last thing one wants is to be studying a large, so called, pocket map in adverse weather conditions. We at Silvermaze offer a ‘one map fits all’ and ‘one stop shop service’. Our created map will suit virtually any use as will our range of finished products. Our Little Book is smaller than an iPhone, reads like a book, opens like a map is small in size yet huge in content.
Simply identify the street you are in, take the map from your top pocket, open, flip up the map (no need to turn the map over) find your street and the place you want together with their map references in the street index, flip the map down locate the map references. Sub the 8-seconds I should think!
Please visit our website gallery to view the many testimonials that accompany the map images, albeit reading those will take longer than 8 seconds.
Derek Reed, Silvermaze